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Brand Identity

Dupont, 2015Jec

Graphic design project aimed at the representation of the innovative material Nomex and its characteristics.

The honeycomb structure is the main feature of Nomex: it gives the material a superior lightness and, at the same time, a great resistance. This concept is perfectly represented by the metaphor of a dancer, visually light and elegant, but structurally very strong. This strength is visible thanks to the honeycomb pattern that becomes a contrail of her movement, while a big energy flows from her body.

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Studio Lucchese Francesco Via Simone Schiaffino, 25 - 20158 Milano (Italy)
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lucchesedesignstudio@gmail.com
Partita IVA: 01601550120
Codice Fiscale: LCCFNC60D04G209X
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