The main target of the set-up project for the new Milanese showroom of the MIG group is the creation of an experiential physical space where it is possible to understand the quality of the products, the Italian know-how and the wide variety of products on offer.
The exhibition path, inserted within a minimal and linear architecture, is organized through a subdivision of the rooms, each dedicated to a different living function and strongly characterized from a chromatic perspective. The styling design makes the path rhythmic and engaging thanks to the colors and interesting material contrasts.